New technology enables new creativity, and working with a client who also embraces this notion allows our work to explore those new paths. In recent years the expansion of digital billboards has opened the door to innovative ways of communicating a message.
As creative director for the campaign, I worked with The Salvation Army of Kansas City division to develop a digital billboard advent calendar using recognizable personalities from Kansas City news stations and sports teams.
We also created a series of 15-second television commercials that connected the iconic red kettle and ringing bell to everyday activities for several local celebrities.
The success of the campaign led to increased recognition of the larger campaign of giving that the bell ringers represented, paving the way to record giving in 2015 for the Kansas City chapter of the Salvation Army.